FaceBook back-pedals on exaggerated iOS user count

Submitted by bsfootprint on Fri, 08/27/2010 - 09:37

FaceBook was counting everyone who ever looked at an iPhone, apparently:

A few days ago, Facebook divulged the number of users of its mobile apps. The most impressive figure from their posting also turned out to be the most controversial -- according to Facebook, more people were using its Facebook for iPhone app (104 million) than the actual number of iOS devices out there (around 100 million units, inclusive of the iPhone, iPod touch, and iPad).

~snip~

44 million Facebook for iPhone users is still a substantial percentage of the iOS devices out there, but it's a number that makes far more sense than the earlier 104 million figure. Facebook certainly is ubiquitous, but it was stretching credibility to claim that virtually every iOS device out there was running its iOS app.

I wonder if the recent global FaceBook membership claims were similarly inflated?

Sources:

Facebook numbers revised: 44 million iOS app users, not 104 million (www.tuaw.com)

Facebook: Actually, there are 44 million active monthly users of our iPhone app, not 104 million (www.engadget.com)